Unlike traditional selling models, omnichannel sales integrate diverse sales channels, allowing companies to personalize their service while making the researching, buying, and returning processes a consistent, stress-free experience for their customers. The concept is easy to understand but can be difficult to implement without help from a modern ERP application, like Acumatica.
Omnichannel Sales: Today’s Vital Sales Model
This Industry Brief defines what the omnichannel sales model is, explains why companies must embrace it, and highlights the ways a modern ERP platform can help make it successful.
“There is little room for error in an omnichannel sales model. Customers expect high-quality products with a personalized, convenient experience. Progressive merchants rely on modern cloud ERP applications like Acumatica to boost sales, optimize operations, cut costs, and exceed customer expectations.”
In this Industry Brief, discover:
- How a robust ERP system benefits omnichannel sellers.
- If all retail and eCommerce businesses (e.g., B2C, B2B, and D2C) can use the omnichannel sales model (or not).
- Which specialized features an ERP should provide.
And the Industry Brief features an Acumatica success story with customer Clive Coffee. Says CFO Amanda Datte, “When we switched to Acumatica, it really created a seamless experience for our consumer because our data accuracy, our inventory, and the way we communicated with our customers was in one spot and created a single source of truth.” To learn more about omnichannel sales and how Acumatica supports this critical sales model, download our free Industry Brief right now.
This Industry Brief is offered by Acumatica, a leading provider of cloud business management software that gives mid-sized companies a complete, real-time view of their businesses—anytime, anywhere.
