With more than 23 years’ experience, Ask Afrika empowers its clients with fast, reliable decision-making capability through superior quality data collection, analysis and advisory services – providing actionable insights, recommendations and strategies. Ask Afrika is a full-service market research company with a Broad-Based Black Economic Empowerment (B-BBEE) level 3 rating. Besides owning the most robust brand and customer service benchmarks, Ask Afrika is also the preferred partner for customers seeking proactive social research.
The Ask Afrika Group’s exclusive product suite includes the most relevant industry benchmarks such as the Ask Afrika Orange Index®, the Target Group Index (TGI), Ask Afrika Icon Brands™ and Ask Afrika Kasi Star Brands. The Target Group Index (TGI) alone, for which they own the South African license, is used by the majority of the top 50 advertisers and media owners in South Africa. The company’s work is project based, and at any given time the company may manage 100 or more projects. Keeping track of project costs, budgets, employee allocation, invoices and profitability created a logistical challenge.
“We were looking for an integrated system because our finances, project accounting and time-sheet allocations were completed on three different systems, which meant a lot of repetition,” says Elizabeth Barratt, manager of their Project Management Office. “It was time-consuming to re-extract data to make sure figures matched.”
The accounting team looked for a turnkey solution that would reduce the time that it took to create reports, verify data, and maintain accurate project budgets. In the past it could take up to eight hours to create a snapshot of company profitability.
“We really needed to have one integrated system where our sales teams could log their opportunities and we could track a sale and project through to a final invoice,” says Barratt. “When we instituted the systems that we were working on they were top of the range and suited a company of our size but Ask Afrika has grown substantially over a relatively short period of time. The fast pace of our growth necessitated that we institute a cutting-edge system that could evolve with us.”
Topline growth revealed that the current systems were no-longer suitable for Ask Afrika’s requirements and they began the search for an ERP system.