Firewire Surfboards, an eco-conscious surfboard manufacturer, operated on an outdated ERP system that lacked visibility across entities, required manual financial reporting, and frequently crashed, frustrating international teams. With operations spanning the U.S., UK, Australia, and Thailand, the company struggled to manage its rapid growth and data needs. The outdated system hindered efficiency, leaving the team reliant on workarounds and manual processes.

With Acumatica, Firewire gained real-time visibility across all entities, streamlined financial reporting, and improved sales analysis. The cloud-based system eliminated costly server upgrades and reduced maintenance expenses. Employees access role-based reports independently, saving time and boosting productivity. Acumatica’s open platform provided seamless integration with critical applications, improving operational efficiency. These improvements allowed Firewire to focus on innovation, maintain its competitive edge, and scale sustainably.